Baked By Melissa In the News
-
Fox and Friends
READ MOREBaked By Melissa Co-Founder Unveils Cupcakes For Valentine's Day
February 14, 2025
Melissa joins Fox & Friends to share Baked by Melissa's limited edition Valentine's Day offerings, product quality, packaging, and how her products stay fresh no matter where they're shipped."We see your stores all over Manhattan and I love your story" --host Ainsley Earhardt"My wife sends these cupcakes as gifts and to our kids wherever they are in the country, because it's just a taste!" --Host Steve Doocy
-
AOL
READ MORESpicy 'n Sweet: Baked By Melissa Releases Tabasco-infused cupcakes. Flavors, Where To Buy
February 7, 2025
For Valentine's Day, Baked by Melissa released an 'Unexpected Duos' campaign, in partnership with TABASCO, as a nod to the way opposites attract. The limited edition cupcake assortment featured a TABASCO-infused Red Velvet cupcake, paired Triple Chocolate Fudge, for a delicious balance of spicy and sweet.
-
Inc.
WATCH NOWHow Baked By Melissa's Founder Turned a Viral Salad Recipe Into a New Revenue Stream
February 17, 2025
When Tiktok vidoes of making, decorating, and eating mini cupcakes weren't resonating her followers, Melissa Ben-Ishay began experimenting with posting videos of the dinners and desserts she was making for her family. Engagement shot up. Now the brand has over 2.5 million followers on TikTok which has led to countless partnerships with brands like Claussen, Weight Watchers, Squishmallows and more.
-
Good Morning America
READ MOREBaked By Melissa Founder Shares Her Story As A Business Owner
October 8, 2024
Melissa appears on GMA to celebrate Baked by Melissa's Sweet 16th year in business. She shares her story, advice for anyone starting a businesses, the brand's new fall flavors, a custom pack sleeve just for GMA, and customization options for corporate gifts. "Baking is my love language. It's been sixteen years of hard work and now we can get the entire country Baked by Melissa."
-
Good Morning America
READ MORERise & Brine: From Viral Pickle Subs to Dill-flavored Snacks, This Is The Summer Of Picklemania
July 5, 2024
For National Pickle Month, Baked by Melissa partnered with Claussen to create pickle-flavored cupcakes. GMA hosts taste the treats on air. "Wait, that's so good!" The cupcakes sold out within a week.
-
CNBC Make It
WATCH NOWHow Baked By Melissa's Founder Turned a Tiny New York City Apartment Kitchen Business Into A Cupcake Empire
May 22, 2024
CNBC's Courtney Reagan chats with Melissa about how she started and scaled the brand, the recent impact of social media on the brand's growth, and what it's like to be a woman in business. “It’s hard to succeed in business regardless of your gender,” she said. ″But some challenges I’ve found to be more unique to females. I think often men are overconfident, while women lack confidence. I didn’t become CEO of the company that bears my name until 2019, and even when I was put into the role, I thought I couldn’t do it. I was wrong.”Now a successful CEO and social media personality, Ben-Ishay has built a brand uniquely its own. And the freedom and unpredictability of entrepreneurship leave her feeling fulfilled.
-
Trading Secrets Podcast with Jason Tartick
READ MOREOver 300M+ cupcakes sold! Baked by Melissa’s Melissa Ben-Ishay dives into the $ecrets behind turning a passion into a career, staying customer focused, and how being fired lead to her bite-sized cupcake empire
January 29, 2024
Melissa joins Jason Tartick to share insight on what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, how she collaborates with other brands, and how COVID impacted the business. Melissa also reveals how she makes every decision through her customers' eyes, why she was given the opportunity to write a cookbook, and how her food philosophy ties into it all.
-
The Drew Barrymore Show
READ MORE@Bakedbymelissa's Viral Green Goddess Salad
January 19, 2024
"So you're a badass business woman, and then you go on TikTok and do this salad dressing, and it becomes the most viral searched salad dressing. And now you have this new cookbook Come Hungry, that's all crunchy, salady savory yum, it is so good!" --Drew
-
TODAY
WATCH NOWBaked by Melissa's Viral Recipes: Cucumber Cottage Cheese Toast, Green Goddess Ranch
January 17, 2024
Melissa shows TODAY Show hosts to create two of her viral recipes, both published in her New York Times bestselling cookbook, Come Hungry.
-
USA Today Reviewed
READ MOREThese Cupcakes From Baked By Melissa Are Some Of The Best We've Ever Tried
December 7, 2023
Baked by Melissa exceeded my expectations. These tiny treats tasted like they came straight from a nearby bakery, despite the fact that they were shipped from New York City. Each cupcake was deliciously moist and flavorful, and even though they were bite-sized, they delivered an immense punch.Specifically, here's where Baked by Melissa excels:--The flavors are exactly as advertised.--The icing was on point.--The packaging was incredibly effective
-
Second Life Podcast with Hillary Kerr
READ MOREMelissa Ben-Ishay: Baked By Melissa CEO and Founder
May 8, 2023
Hillary Kerr chats with Melissa about how she continues to evolve her career, including stepping into the role of CEO of the multimillion-dollar company in 2019, and her most recent pivot to TikTok sensation.
-
USA Today
WATCH NOWBaked by Melissa Mother's Day Cupcake Collection Is Here—And It's Fantastic
April 19, 2023
We are huge fans of Baked by Melissa and their mini cupcakes. We've tried just about every collection they've dropped and have never been disappointed. Shipping is a breeze, customer service is wonderful and the taste is impeccable. We got our hands on this Mother's Day collection and can confirm—each mini cupcake provides a powerful bite of scrumptious flavors.
-
Yahoo Finance
READ MOREThe only thing we want for Valentine's Day 2023 is Baked By Melissa's bite-sized cupcakes
February 9, 2023
Our go-to for anyone with a sweet tooth? Baked by Melissa's delicious mini cupcakes—trust us, it's impossible to eat just one. In our review of these petite treats, we were not only impressed by the moist and flavorful cupcakes themselves, but also the attractive and well-thought-out packaging.
-
9 to 5ish podcast with TheSkimm
READ MOREMelissa Ben-Ishay on Finding Your Confidence
April 27, 2022
Melissa speaks to theSkimm Co-Founders Carly Zakin and Danielle Weisberg about how she found her confidence as she was starting the brand, and how she learned to embrace obstacles. The day before Melissa Ben-Ishay started her famous cupcake business, she actually got fired from her job. But she’s proof that your worst moments can lead to some of your best.
For press inquiries, send us an email at whatsup@bakedbymelissa.com