In the News


Popsugar

No, Those Aren't Fruity Pebbles in This Ice Cream — They're Tie-Dye Cupcakes!

June 25th 2017

There's a new Summer dessert that's here to satisfy your cravings when you want ice cream and cupcakes. Popular NYC bakery Baked by Melissa has teamed up with ice cream gurus Ample Hills Creamery for a limited-edition Summer of Love ice cream flavor in honor of the 50th anniversary of the historic Summer of 1967.

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Timeout

Celebrate Pride weekend with these festive food-and-drink deals

June 23rd 2017

You're going to want all of your strength to power through the weekend festivities Gay Pride 2017. These Pride food-and-drink specials are just the fuel you'll need for this weekend's parties and parade.

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AM New York

NYC Pride Week treats: Baked by Melissa, Magnum Ice Cream and more

June 19th 2017

An excuse to eat colorful cupcakes, truffles and more? We'll take it. If you're looking to celebrate Pride Week in NYC, these rainbow-hued treats and libations are a must. Dig in and drink up before they're gone!

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Entrepreneur

How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017

June 2017

The New York City-based tiny cupcake chain offered a spectrum of flavors in special Pride boxes, decorated with a rainbow-striped heart. “Love comes in all shapes, colors & cupcakes!” Baked by Melissa wrote on its website. The bakery chain also specified that 10 percent of net proceeds from the Pride-themed cupcakes would go to the Lesbian, Gay, Bisexual & Transgender Community Center.

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Bustle

A 'Baked by Melissa' Cookbook is Coming Your Way to Make 2017 a Little Bit Sweeter - Cover Reveal

June 2nd 2017

Since 2009, Baked by Melissa has cornered the market on treats that are both beautiful and teeny tiny. Today, Bustle is excited to announce that Melissa Ben-Ishay (yes, the Melissa) is getting into the publishing game. You read that correctly: Baked by Melissa is releasing a cookbook, so all your bite-sized dreams can finally come true.

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Inc.com

This Cupcake Maker Beat Imposter Syndrome to Build a Mini Empire

May 2016

Melissa Ben-Ishay, the co-founder and chief product officer of Baked by Melissa, built a mini empire based on what she loved--once she overcame her imposter syndrome.

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Forbes

How Sweet It Is: How This Woman Got Fired From Her Corporate Job And Found Her True Calling

Dec 20th 2016

Some people just know what they’re meant to do in life and they don’t deviate from that plan until they’ve achieved their goals. Think Serena Williams who started intensive tennis training at 3 years old. Other people know what their passion is, but they get distracted temporarily from their path, in many cases to satisfy what is “expected” of them. Until, something reminds them of what they were meant to do. Whether you want to call these circumstances synchronicity, divine intervention, or just blind luck there is nothing more magical then meeting firsthand someone who has rediscovered their true calling.

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CNBC

How Baked by Melissa's founder bounced back from a layoff with a multimillion-dollar business

Oct 27th 2016

On the day Melissa Ben-Ishay was fired from her advertising job in 2008, she went home in tears. Then she started baking. For her, baking was therapy as well as a hobby. (Her friends loved her rainbow cupcakes.) Soon, it became her business.

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AOL Build

Melissa Ben-Ishay Discusses "Baked by Melissa"

Oct 14th 2016

Join entrepreneur Melissa Ben-Ishay as she discusses her immensely popular "Baked by Melissa" on National Dessert Day.

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