BAKED BY MELISSA IN THE NEWS

Baked By Melissa Melissa Ben-Ishay on NBC Chicago

NBC Chicago

Baked by Melissa Offers Bite-sized Sweet Treats To Send Your Family Nationwide

December 2020

Looking for something special to send your family and friends for the holidays? Cheer them up with these tiny sweet treats by Baked by Melissa.


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Baked By Melissa Article by Reviewed.com

Reviewed

These Cupcakes From Baked By Melissa Got Me Through 2020

December 2020

These mini cupcakes have been my support system.


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Learn How Melissa Ben-Ishay Got Back On Her Feet After Getting Fired and Created Baked By Melissa

The Wall Street Journal

What to Do After You Get Fired

December 2020

When Melissa Ben-Ishay was 24 years old, she was fired from her job...Twelve years later, Ms. Ben-Ishay is the chief executive of “Baked by Melissa”.


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Limor Suss Shares Her Favorite Holiday Gifts for Everyone On Your List

CBS We Are Austin

Limor Suss Shares Her Favorite Holiday Gifts for Everyone On Your List

December 2020


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Lifestyle & Gift-Giving expert Jennifer Munoz shares Baked by Melissa cupcakes as a perfect option to send for anyone who wants to deliver happiness to a loved one.

ABC San Antonio

Delivering Happiness - Gifts Shipped Nationwide

December 2020

Lifestyle & Gift-Giving expert Jennifer Munoz shares Baked by Melissa cupcakes as a perfect option to send for anyone who wants to deliver happiness to a loved one.


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Best Gifts to Give and Get Include Baked By Melissa Cupcakes

ABC Tampa Bay

Best Gifts to Give and Get

December 2020

Chances are you still need to buy a few gifts for under the tree. Lifestyle Expert Josh McBride is here with suggestions for the best gifts to give and get.


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Baked By Melissa Cupcakes Make Great Holiday Gifts

USA Today

25 thoughtful get-well-soon gifts to send to loved ones

December 2020

Cupcakes are an unexpectedly versatile baked good. They’re a staple for birthdays, naturally, but lately they’ve been the go-to sweet to send when you want to let somebody know you’re thinking of them.


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Baked By Melissa Cupcakes Are The Perfect Gifts For Your Coworkers

New York Post

The 21 best Christmas gifts to buy your coworkers at any price point

December 2020

Whether you’re close with your coworker or not, everyone loves cupcakes, right? These bite-size holiday cupcakes from Baked by Melissa come in a set of 25 in snowball, caramel hot chocolate, candy cane and snowcap flavors.


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Baked By Melissa Cupcakes Will Make Your Holiday Gifts Feel Very Personal

BuzzFeed

33 Gifts That Feel Very Personal (Without Getting Them Personalized)

December 2020

I live down the street from a Baked By Melissa and I am legiiiiiit in there at least once a week to treat myself to a six-pack. These are some of my favorite desserts of all-time, and I am a major dessert snob.


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Baked By Melissa Has Cupcake Insurance In Case Your Holiday Plans Change

Business Insider

Baked by Melissa's delicious mini cupcakes are perfect for any occasion

November 2020

There's even 'cupcake insurance' in case your holiday plans change


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Choose Baked By Melissa Cupcakes For Thanksgiving Dessert

CNN

18 of the sweetest treats to send your loved ones for the holidays

November 2020

Not sure if you’ll make it to Thanksgiving dinner, but you’re on dessert duty? Here’s an easy fix — send a gorgeous sampler of mini cupcakes with flavors like cornbread crumble, pecan pie and caramel apple pie.


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Baked By Melissa's Cupcakes Are a Great Option for Individual Desserts This Thanksgiving

Forbes

10 Desserts To Order Online And Have Shipped This Thanksgiving

November 2020

Another great option if avoiding shared cakes or pies and choosing instead to have individual desserts are these adorable bite-sized cupcakes!


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Baked By Melissa's Cupcakes Make Ad Age's Holiday Gift Guide

Ad Age

The Ad Age Amp Holiday Gift Guide 2020

November 2020

My go-to gift for anyone from family to co-workers is simple: treats. Baked by Melissa cupcakes are a crowd-pleaser.


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Baked By Melissa's Cupcakes As a Must Have For Your Thanksgiving Dinner

NBC Los Angeles

Jazz Up Your Turkey Day Decor

November 2020

Lifestyle expert Karina Lopez is sharing everything you need to jazz up your Turkey Day decor, from floral arrangements and dinnerware to ideas for personalized gifts.


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Baked By Melissa's Cupcakes Will Make a Perfect Gift This Holiday

E! Online

Jingle Jangle Star Madalen Mills' Holiday Gift Guide Hits All The Right Notes

November 2020

When I was on Broadway, I happened to stumble upon a cupcake shop named Baked by Melissa one day, and I loved (and still love) their cupcakes to this day!


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Baked By Melissa's Cupcakes Are The Best Treats for This Halloween

Spoon University

Baked By Melissa Is Here for Your Halloween Cupcakes & I Need Them All

October 2020

I am ready for spooky season—and so is your favorite cupcake brand. Baked By Melissa dropped this year’s Halloween collection and it is incredible for your creepy celebrations.


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Baked By Melissa's Cupcakes Are The Perfect Gifts for Tween Boys & Girls

Today

Best Gifts for 12-Year-Old Boys & Girls in 2020

October 2020

Mom knows best, especially when it comes to these presents for tweens.


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Fox Good Day New York's Hero of the Day is Baked By Melissa

Fox Good Day New York

Coronavirus Outbreak Hero of the Day

September 2020

Baked By Melissa is Good Day New York's Hero of the Day for their Support for Teachers


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Baked By Melissa's Cupcakes Are Perfect for COVID Safe BBQs

NBC Los Angeles

Backyard BBQ Party Tips

September 2020

Looking for ways to spice up your next BBQ at home? Amber Pfister gets some party planning tips that will make your gathering fun!


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Baked By Melissa's Melissa Ben-Ishay on Inc.

Inc.

How Baked by Melissa's Founder Got Over 'Faking It'

September 2020

After years of suffering from imposter syndrome, Melissa Ben-Ishay learned to harness her confidence.


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Baked By Melissa Birthday Cupcakes on BuzzFeed

BuzzFeed

44 Gifts You Can Send To Friends Celebrating Birthdays In Quarantine

September 2020

Sending your socially-distanced love is great, but sending Milk Bar cookies and personalized jewelry is better.


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Baked By Melissa Cupcakes in Women's Health Magazine

Women's Health Magazine

The 50 Best Christmas And Holiday Gifts Under $30 This Year

August 2020

The holiday season is right around the corner, and I'm sure you're already thinking about hot chocolate, cozy flannels... But let's be honest, there's something else you're probably thinking about too: who's on your gift list and how much money you'll be dishing out this year.


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Baked By Melissa Works with FedEx To Shipp Nationwide

FedEx

Baked By Melissa: Delivering Cupcakes Nationwide

July 2020

Baked By Melissa wanted to sell her delicious cupcakes nationwide. With the help of FedEx, she was able to find the right e-commerce solutions to deliver from her bakery to your doorstep.


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Baked By Melissa Thinking of You Cupcakes on BuzzFeed

BuzzFeed

23 Things To Help You Feel Closer To Family Members Who Are Far Away

June 2020

Just because you can't hug them in person doesn't mean you can't hug a big ole pillow shaped like their face.


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Baked By Melissa Donates to LGBTQ Organizations For Pride

hunker

22 Brands That Are Donating Proceeds to LGBTQ Organizations Right Now

June 2020

When you buy these bite-size, limited-edition Pride cupcakes, 10% of net proceeds from sales will be donated to The Center in New York City.


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Baked By Melissa Mother's Day Cupcakes on CNN

CNN

16 last-minute Mother’s Day gifts that are sure to save the day

May 2020

For a super mom with a sweet tooth, these cute cupcakes are ready for rapid delivery. The tiny treats are bite-size, kosher and ridiculously delicious.


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FedEx  video on Supporting Baked By Melissa during Coronavirus

FedEx

Supporting Baked by Melissa During Coronavirus

April 2020

Coronavirus (COVID-19) has closed storefronts across America, but online orders are growing. See how we’re helping small businesses like Baked by Melissa endure a global crisis.


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Buzzfeed article on Baked By Melissa's Tie-Dye Apparel

Buzzfeed

34 Things To Help Seriously Elevate Your Lockdown Baking

April 2020

A tie-dye Baked By Melissa shirt, aka your new Baking Shirt, which comes with a 25-pack of their iconic cupcakes for baking inspo.


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Daily Mail article on Baked By Melissa's Tie-Dye Apparel

Daily Mail

Groovy! As Ryan Seacrest, Jordyn Woods and Justin Bieber sport tie-dye sweatsuits while in quarantine, the colorful and nostalgic look becomes the unofficial work from home uniform

April 2020

The vintage-inspired apparel was designed by founder Melissa Ben-Ishay and reflects her love of the 1960’s and 1970’s.


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People article on Baked By Melissa's Birthday Surprise Promotion - 100 Free 25 Packs!

People

Baked by Melissa Is Delivering Free Cupcakes to Those Who Can't Have Birthday Parties During Coronavirus Outbreak

March 2020

The famous mini cupcake brand is aiming to keep spirits high and spread celebratory cheer during quarantine and social distancing by sending free cupcakes to those celebrating birthdays solo.


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StyleCaster article on Baked By Melissa's Tie-Dye Apparel

StyleCaster

Treat Yourself to This Cupcake-Inspired Loungewear, Why Don’t Ya

March 2020

The new Baked by Melissa tie-dye loungewear has just arrived as the ideal option for treating yourself with something you can wear while working from home—or while taking mirror selfies.


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WWD article on Baked By Melissa's Tie-Dye Apparel

WWD

Baked by Melissa Releases Cupcake-Inspired Tie-dye Loungewear Collection

March 2020

Baked by Melissa is turning its signature cupcake flavor into an apparel collection.


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Fox 11 LA article on Baked By Melissa's Holiday Cupcakes

Fox 11 LA

Holiday Gift Ideas: Pets and teachers

December 2019

With less than 2 weeks to go before all of the holiday celebrations begin, we have found the perfect gifts for everyone on your list. The "Momfluencer" Mona Shah is back with the perfect gift for your pet, and for teachers!


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theSkimm article on Baked By Melissa's Melissa Ben-Ishay

theSkimm

How Melissa Ben-Ishay started her own company after she was fired

December 2019

When Melissa Ben-Ishay was fired from her advertising job, she went home and baked her favorite cupcakes. Eleven years later, she's the mastermind behind the bite-sized treats at Baked By Melissa. Watch to learn how she turned a setback into an opportunity to build her own company from scratch.


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Food Network article on Baked By Melissa's Holiday Cupcakes

Food Network

20 Incredible, Edible Gifts You Don't Have to Make

December 2019

Give the gift of a delicious treat this holiday season! Give the gift of cupcakes this year no matter what holiday you celebrate. Choose from four different cupcake themes to perfectly fit the occassion.


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Baked By Melissa Melissa Ben-ishay on the Tamron Hall Show

Tamron Hall Show

Melissa Ben-ishay on the Tamron Hall Show

October 2019

Baked By Melissa founder Melissa Ben-ishay tells her story of being fired from her job as an assistant media planner to the next day of getting her big break that led to her uber successful cake cup business.


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INSIDER article on Baked By Melissa's NEW Vegan Cupcakes

INSIDER

Baked by Melissa is now selling vegan cupcakes, but they're still a sugar lover's dream

September 2019

Baked by Melissa, the bakery made famous for its signature miniature confections, is introducing a new line of vegan cupcakes.


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Yahoo! Finance video on Baked By Melissa's Mother's Day Gifts

Yahoo! Finance

Baked by Melissa Founder on Her Secret to Sweet Success

May 2019

Yahoo Finance's Adam Shapiro and Julie Hyman join Baked by Melissa Founder Melissa Ben-Ishay and RBC Capital Markets Head of U.S. Equity Strategy Lori Calvasina to discuss the growth of Baked by Melissa.


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ABC News article on Baked By Melissa's Sesame Street Cupcakes

ABC News

'Sesame Street' debuts collaborations with Baked by Melissa and other mom-led businesses

May 2019

This June, the bite-size cupcake brand Baked by Melissa will debut special "Sesame Street" gift boxes featuring five new cupcake flavors that channel Big Bird, Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby.


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Food & Wine article on Baked By Melissa's Sesame Street Cupcakes

Food & Wine

Sesame Street Celebrates 50th Anniversary with Cupcake Collaboration at Baked By Melissa

May 2019

The colorful bite-sized cupcakes are based on your favorite characters from the classic children’s series.


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Fox Business article on Baked By Melissa

Fox Business

Valentine’s Day: Baked By Melissa expects to sell 1M cupcakes

February 2019

Baked By Melissa’s Melissa Ben-Ishay shares her small business success story. The company has sold 100 million cupcakes since starting the business over ten years ago.


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Access Online article on Baked By Melissa

Access Online

Valentine’s Day Gift Ideas From RetailMeNot

February 2019

Sara Skirboll, Shopping & Trends Expert at RetailMeNot, stops by Access to share the love with some great Valentine’s Day gift ideas for all your loved ones.


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People article on Baked By Melissa's Melissa Ben-Ishay

People

How Baked by Melissa's Melissa Ben-Ishay Went from Getting Fired to Launching Her Cupcake Empire

December 2018

For the baker, getting fired from her job as a media planner in 2008 was the "the best thing that ever happened" to her.


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INSIDER Video on Baked By Melissa's Growth as a Cupcake Empire

INSIDER

How Baked By Melissa Became A Mini Cupcake Empire

October 2018

Baked by Melissa is a New York based company, founded by New Jersey native and millennial, Melissa Ben-Ishay. The company is known for making tasty bite-sized cupcakes. Melissa's friends always knew her for her tie-dye cupcakes, so when she was fired from her job 10 years ago, she turned her love for baking into a business.


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Elite Daily Pic

Elite Daily

Here's How To Win Free Baked By Melissa Cupcakes For Your Next 10 Birthdays

September 2018

So, since this is the opportunity of a freakin' lifetime, here's how to win free Baked By Melissa cupcakes for your next 10 birthdays. You're welcome.

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Yankees Pic

Bake

Baked by Melissa becomes Official Cupcakes of New York Yankees

August 15th, 2018

The Bronx Bombers have a sweet new partner in the New York area. Baked by Melissa has announced that it has become the Official Cupcake of the New York Yankees baseball franchise.

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Wall Street Journal Podcast featuring Baked By Melissa's Melissa Ben-ishay

WSJ

Melissa Ben-Ishay: Recipe for Entrepreneurial Success

August 2018

Encore edition: Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.

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TODAY Pic

TODAY

Young Entrepreneur Wins $5,000 From Larabar to Start Her Own Bakery on TODAY

July 10th, 2018

"Pitch your Passion" contestant, 18-year-old Gracie Hauser, makes the case for her yummy business to TODAY's panel of judges: Baked by Melissa co-founder Melissa Ben-Ishay, restauranteur Geoffrey Zakarian and fitness entrepreneur Cassey Ho.

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Oprah

Oprah

Smart Tips for Starting a Business from the Co-Founder of a Cupcake Empire

December 2017

Whether or not you're handy with a whisk, Ben-Ishay's journey is an inspiring peek into what it takes to build a thriving business.



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GH Pic

Good Housekeeping

GH Baked with Melissa


December Issue, 2017

If you're a sweets fiend, Baked by Melissa's new book, CAKES by Melissa, is here for you.




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DelishPic

Delish

This Double Cookie Cake Is The Most Delightfully Dirty Kind Of Food Porn

December 7th, 2017

Melissa Ben-Ishay warned us things would get messy.



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NL Pic

Patch

Baked by Melissa to Open New Upper East Side Store

November 17th, 2017

The store will be Baked by Melissa's 14th location, but will feature a completely look from previous brick-and-mortar locations.

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Fox 5 Pic

Fox 5

Melissa Ben-Ishay on Good Day Cafe


November 14th, 2017

Melissa Ben-Ishay, the force behind Baked by Melissa, came into the Good Day Cafe to show us some of her mazing cake designs. Yum.

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Motto Pic

Motto

The Boss: How Melissa Ben-Ishay Turned Mini Cupcakes Into a Million-Dollar Business

November 3rd, 2017

The biggest thing I've learned in the past nine years since starting Baked by Melissa is that you can do anything.

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NJ Pic

North Jersey

Hillsdale Native... Creates a New Kind of Cupcake


November 2nd, 2017

Everyone loves cupcakes. Especially Hillsdale native Melissa Ben-Ishay.

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Melissa Ben-ishay and Harry Connick, Jr. Pic

HARRY

"Baked By Melissa" and Harry Make Cake


October 2017

"Baked By Melissa" founder Melissa Ben-Ishay shows Harry how to make one of her favorite recipes from her new book "Cakes By Melissa".

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NBC Pic

NBC

CAKES WITH "BAKED BY MELISSA"


October 9th, 2017

Ashley of NBC stops by the "Baked by Melissa" test kitchen to meet with owner Melissa Ben-Ishay.

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Forbes Pic

Popsugar

This Fruity Pebbles Cake Is a Whole New Way to Eat Cereal and Milk

October 3rd, 2017

If Fruity Pebbles and birthday cake had a baby, it would look a little something like this.


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Delish Pic

Delish

Baked By Melissa Is Giving Away Free Cupcakes Today

August 17th, 2017

Starting at noon on Thursday, Aug. 17, Baked By Melissa is giving away 100,000 cupcakes as part of the #SideWithLove movement.

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NBC Pic

Elite Daily

This Bakery Is Giving Away Free Cupcakes Today For A Super Emotional Reason

August 17th, 2017

Starting at 12 p.m. on Aug. 17, anyone across the country can get free cupcakes from Baked By Melissa for their #SideWithLove initiative.

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Vogue Pic

Vogue

From Rosé to Basil Goat Cheese: This Summer’s Most Unique (and Delicious) Ice Cream Flavors

July 27th, 2017

This summer marks the 50th anniversary of the Summer of Love...



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Timeout Pic

Timeout

Celebrate Pride weekend with these festive food-and-drink deals

June 23rd, 2017

You're going to want all of your strength to power through the weekend festivities Gay Pride 2017. These Pride food-and-drink specials are just the fuel you'll need for this weekend's parties and parade.

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INC Pic

Inc.com

This Cupcake Maker Beat Imposter Syndrome to Build a Mini Empire

May 2016

Melissa Ben-Ishay, the co-founder and chief product officer of Baked by Melissa, built a mini empire based on what she loved--once she overcame her imposter syndrome.


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Forbes Pic

Forbes

How Sweet It Is: How This Woman Got Fired From Her Corporate Job And Found Her True Calling

December 20th, 2016

Some people just know what they’re meant to do in life and they don’t deviate from that plan until they’ve achieved their goals.

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