BAKED BY MELISSA IN THE NEWS
NBC Chicago
Baked by Melissa Offers Bite-sized Sweet Treats To Send Your Family Nationwide
December 2020
Looking for something special to send your family and friends for the holidays? Cheer them up with these tiny sweet treats by Baked by Melissa.
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Reviewed
These Cupcakes From Baked By Melissa Got Me Through 2020
December 2020
These mini cupcakes have been my support system.
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The Wall Street Journal
What to Do After You Get Fired
December 2020
When Melissa Ben-Ishay was 24 years old, she was fired from her job...Twelve years later, Ms. Ben-Ishay is the chief executive of “Baked by Melissa”.
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CBS We Are Austin
Limor Suss Shares Her Favorite Holiday Gifts for Everyone On Your List
December 2020
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ABC San Antonio
Delivering Happiness - Gifts Shipped Nationwide
December 2020
Lifestyle & Gift-Giving expert Jennifer Munoz shares Baked by Melissa cupcakes as a perfect option to send for anyone who wants to deliver happiness to a loved one.
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ABC Tampa Bay
Best Gifts to Give and Get
December 2020
Chances are you still need to buy a few gifts for under the tree. Lifestyle Expert Josh McBride is here with suggestions for the best gifts to give and get.
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USA Today
25 thoughtful get-well-soon gifts to send to loved ones
December 2020
Cupcakes are an unexpectedly versatile baked good. They’re a staple for birthdays, naturally, but lately they’ve been the go-to sweet to send when you want to let somebody know you’re thinking of them.
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New York Post
The 21 best Christmas gifts to buy your coworkers at any price point
December 2020
Whether you’re close with your coworker or not, everyone loves cupcakes, right? These bite-size holiday cupcakes from Baked by Melissa come in a set of 25 in snowball, caramel hot chocolate, candy cane and snowcap flavors.
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BuzzFeed
33 Gifts That Feel Very Personal (Without Getting Them Personalized)
December 2020
I live down the street from a Baked By Melissa and I am legiiiiiit in there at least once a week to treat myself to a six-pack. These are some of my favorite desserts of all-time, and I am a major dessert snob.
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Business Insider
Baked by Melissa's delicious mini cupcakes are perfect for any occasion
November 2020
There's even 'cupcake insurance' in case your holiday plans change
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CNN
18 of the sweetest treats to send your loved ones for the holidays
November 2020
Not sure if you’ll make it to Thanksgiving dinner, but you’re on dessert duty? Here’s an easy fix — send a gorgeous sampler of mini cupcakes with flavors like cornbread crumble, pecan pie and caramel apple pie.
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Forbes
10 Desserts To Order Online And Have Shipped This Thanksgiving
November 2020
Another great option if avoiding shared cakes or pies and choosing instead to have individual desserts are these adorable bite-sized cupcakes!
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Ad Age
The Ad Age Amp Holiday Gift Guide 2020
November 2020
My go-to gift for anyone from family to co-workers is simple: treats. Baked by Melissa cupcakes are a crowd-pleaser.
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NBC Los Angeles
Jazz Up Your Turkey Day Decor
November 2020
Lifestyle expert Karina Lopez is sharing everything you need to jazz up your Turkey Day decor, from floral arrangements and dinnerware to ideas for personalized gifts.
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E! Online
Jingle Jangle Star Madalen Mills' Holiday Gift Guide Hits All The Right Notes
November 2020
When I was on Broadway, I happened to stumble upon a cupcake shop named Baked by Melissa one day, and I loved (and still love) their cupcakes to this day!
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Spoon University
Baked By Melissa Is Here for Your Halloween Cupcakes & I Need Them All
October 2020
I am ready for spooky season—and so is your favorite cupcake brand. Baked By Melissa dropped this year’s Halloween collection and it is incredible for your creepy celebrations.
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Today
Best Gifts for 12-Year-Old Boys & Girls in 2020
October 2020
Mom knows best, especially when it comes to these presents for tweens.
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Fox Good Day New York
Coronavirus Outbreak Hero of the Day
September 2020
Baked By Melissa is Good Day New York's Hero of the Day for their Support for Teachers
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NBC Los Angeles
Backyard BBQ Party Tips
September 2020
Looking for ways to spice up your next BBQ at home? Amber Pfister gets some party planning tips that will make your gathering fun!
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Inc.
How Baked by Melissa's Founder Got Over 'Faking It'
September 2020
After years of suffering from imposter syndrome, Melissa Ben-Ishay learned to harness her confidence.
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BuzzFeed
44 Gifts You Can Send To Friends Celebrating Birthdays In Quarantine
September 2020
Sending your socially-distanced love is great, but sending Milk Bar cookies and personalized jewelry is better.
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Women's Health Magazine
The 50 Best Christmas And Holiday Gifts Under $30 This Year
August 2020
The holiday season is right around the corner, and I'm sure you're already thinking about hot chocolate, cozy flannels... But let's be honest, there's something else you're probably thinking about too: who's on your gift list and how much money you'll be dishing out this year.
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FedEx
Baked By Melissa: Delivering Cupcakes Nationwide
July 2020
Baked By Melissa wanted to sell her delicious cupcakes nationwide. With the help of FedEx, she was able to find the right e-commerce solutions to deliver from her bakery to your doorstep.
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BuzzFeed
23 Things To Help You Feel Closer To Family Members Who Are Far Away
June 2020
Just because you can't hug them in person doesn't mean you can't hug a big ole pillow shaped like their face.
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hunker
22 Brands That Are Donating Proceeds to LGBTQ Organizations Right Now
June 2020
When you buy these bite-size, limited-edition Pride cupcakes, 10% of net proceeds from sales will be donated to The Center in New York City.
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CNN
16 last-minute Mother’s Day gifts that are sure to save the day
May 2020
For a super mom with a sweet tooth, these cute cupcakes are ready for rapid delivery. The tiny treats are bite-size, kosher and ridiculously delicious.
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FedEx
Supporting Baked by Melissa During Coronavirus
April 2020
Coronavirus (COVID-19) has closed storefronts across America, but online orders are growing. See how we’re helping small businesses like Baked by Melissa endure a global crisis.
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Buzzfeed
34 Things To Help Seriously Elevate Your Lockdown Baking
April 2020
A tie-dye Baked By Melissa shirt, aka your new Baking Shirt, which comes with a 25-pack of their iconic cupcakes for baking inspo.
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Daily Mail
Groovy! As Ryan Seacrest, Jordyn Woods and Justin Bieber sport tie-dye sweatsuits while in quarantine, the colorful and nostalgic look becomes the unofficial work from home uniform
April 2020
The vintage-inspired apparel was designed by founder Melissa Ben-Ishay and reflects her love of the 1960’s and 1970’s.
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People
Baked by Melissa Is Delivering Free Cupcakes to Those Who Can't Have Birthday Parties During Coronavirus Outbreak
March 2020
The famous mini cupcake brand is aiming to keep spirits high and spread celebratory cheer during quarantine and social distancing by sending free cupcakes to those celebrating birthdays solo.
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StyleCaster
Treat Yourself to This Cupcake-Inspired Loungewear, Why Don’t Ya
March 2020
The new Baked by Melissa tie-dye loungewear has just arrived as the ideal option for treating yourself with something you can wear while working from home—or while taking mirror selfies.
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WWD
Baked by Melissa Releases Cupcake-Inspired Tie-dye Loungewear Collection
March 2020
Baked by Melissa is turning its signature cupcake flavor into an apparel collection.
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Fox 11 LA
Holiday Gift Ideas: Pets and teachers
December 2019
With less than 2 weeks to go before all of the holiday celebrations begin, we have found the perfect gifts for everyone on your list. The "Momfluencer" Mona Shah is back with the perfect gift for your pet, and for teachers!
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theSkimm
How Melissa Ben-Ishay started her own company after she was fired
December 2019
When Melissa Ben-Ishay was fired from her advertising job, she went home and baked her favorite cupcakes. Eleven years later, she's the mastermind behind the bite-sized treats at Baked By Melissa. Watch to learn how she turned a setback into an opportunity to build her own company from scratch.
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Food Network
20 Incredible, Edible Gifts You Don't Have to Make
December 2019
Give the gift of a delicious treat this holiday season! Give the gift of cupcakes this year no matter what holiday you celebrate. Choose from four different cupcake themes to perfectly fit the occassion.
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Tamron Hall Show
Melissa Ben-ishay on the Tamron Hall Show
October 2019
Baked By Melissa founder Melissa Ben-ishay tells her story of being fired from her job as an assistant media planner to the next day of getting her big break that led to her uber successful cake cup business.
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INSIDER
Baked by Melissa is now selling vegan cupcakes, but they're still a sugar lover's dream
September 2019
Baked by Melissa, the bakery made famous for its signature miniature confections, is introducing a new line of vegan cupcakes.
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Yahoo! Finance
Baked by Melissa Founder on Her Secret to Sweet Success
May 2019
Yahoo Finance's Adam Shapiro and Julie Hyman join Baked by Melissa Founder Melissa Ben-Ishay and RBC Capital Markets Head of U.S. Equity Strategy Lori Calvasina to discuss the growth of Baked by Melissa.
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ABC News
'Sesame Street' debuts collaborations with Baked by Melissa and other mom-led businesses
May 2019
This June, the bite-size cupcake brand Baked by Melissa will debut special "Sesame Street" gift boxes featuring five new cupcake flavors that channel Big Bird, Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby.
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Food & Wine
Sesame Street Celebrates 50th Anniversary with Cupcake Collaboration at Baked By Melissa
May 2019
The colorful bite-sized cupcakes are based on your favorite characters from the classic children’s series.
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Fox Business
Valentine’s Day: Baked By Melissa expects to sell 1M cupcakes
February 2019
Baked By Melissa’s Melissa Ben-Ishay shares her small business success story. The company has sold 100 million cupcakes since starting the business over ten years ago.
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Access Online
Valentine’s Day Gift Ideas From RetailMeNot
February 2019
Sara Skirboll, Shopping & Trends Expert at RetailMeNot, stops by Access to share the love with some great Valentine’s Day gift ideas for all your loved ones.
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People
How Baked by Melissa's Melissa Ben-Ishay Went from Getting Fired to Launching Her Cupcake Empire
December 2018
For the baker, getting fired from her job as a media planner in 2008 was the "the best thing that ever happened" to her.
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INSIDER
How Baked By Melissa Became A Mini Cupcake Empire
October 2018
Baked by Melissa is a New York based company, founded by New Jersey native and millennial, Melissa Ben-Ishay. The company is known for making tasty bite-sized cupcakes. Melissa's friends always knew her for her tie-dye cupcakes, so when she was fired from her job 10 years ago, she turned her love for baking into a business.
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Elite Daily
Here's How To Win Free Baked By Melissa Cupcakes For Your Next 10 Birthdays
September 2018
So, since this is the opportunity of a freakin' lifetime, here's how to win free Baked By Melissa cupcakes for your next 10 birthdays. You're welcome.
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Bake
Baked by Melissa becomes Official Cupcakes of New York Yankees
August 15th, 2018
The Bronx Bombers have a sweet new partner in the New York area. Baked by Melissa has announced that it has become the Official Cupcake of the New York Yankees baseball franchise.
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WSJ
Melissa Ben-Ishay: Recipe for Entrepreneurial Success
August 2018
Encore edition: Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.
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TODAY
Young Entrepreneur Wins $5,000 From Larabar to Start Her Own Bakery on TODAY
July 10th, 2018
"Pitch your Passion" contestant, 18-year-old Gracie Hauser, makes the case for her yummy business to TODAY's panel of judges: Baked by Melissa co-founder Melissa Ben-Ishay, restauranteur Geoffrey Zakarian and fitness entrepreneur Cassey Ho.
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Oprah
Smart Tips for Starting a Business from the Co-Founder of a Cupcake Empire
December 2017
Whether or not you're handy with a whisk, Ben-Ishay's journey is an inspiring peek into what it takes to build a thriving business.
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Good Housekeeping
GH Baked with Melissa
December Issue, 2017
If you're a sweets fiend, Baked by Melissa's new book, CAKES by Melissa, is here for you.
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Delish
This Double Cookie Cake Is The Most Delightfully Dirty Kind Of Food Porn
December 7th, 2017
Melissa Ben-Ishay warned us things would get messy.
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Patch
Baked by Melissa to Open New Upper East Side Store
November 17th, 2017
The store will be Baked by Melissa's 14th location, but will feature a completely look from previous brick-and-mortar locations.
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Fox 5
Melissa Ben-Ishay on Good Day Cafe
November 14th, 2017
Melissa Ben-Ishay, the force behind Baked by Melissa, came into the Good Day Cafe to show us some of her mazing cake designs. Yum.
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Motto
The Boss: How Melissa Ben-Ishay Turned Mini Cupcakes Into a Million-Dollar Business
November 3rd, 2017
The biggest thing I've learned in the past nine years since starting Baked by Melissa is that you can do anything.
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North Jersey
Hillsdale Native... Creates a New Kind of Cupcake
November 2nd, 2017
Everyone loves cupcakes. Especially Hillsdale native Melissa Ben-Ishay.
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HARRY
"Baked By Melissa" and Harry Make Cake
October 2017
"Baked By Melissa" founder Melissa Ben-Ishay shows Harry how to make one of her favorite recipes from her new book "Cakes By Melissa".
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NBC
CAKES WITH "BAKED BY MELISSA"
October 9th, 2017
Ashley of NBC stops by the "Baked by Melissa" test kitchen to meet with owner Melissa Ben-Ishay.
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Popsugar
This Fruity Pebbles Cake Is a Whole New Way to Eat Cereal and Milk
October 3rd, 2017
If Fruity Pebbles and birthday cake had a baby, it would look a little something like this.
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Delish
Baked By Melissa Is Giving Away Free Cupcakes Today
August 17th, 2017
Starting at noon on Thursday, Aug. 17, Baked By Melissa is giving away 100,000 cupcakes as part of the #SideWithLove movement.
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Elite Daily
This Bakery Is Giving Away Free Cupcakes Today For A Super Emotional Reason
August 17th, 2017
Starting at 12 p.m. on Aug. 17, anyone across the country can get free cupcakes from Baked By Melissa for their #SideWithLove initiative.
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Vogue
From Rosé to Basil Goat Cheese: This Summer’s Most Unique (and Delicious) Ice Cream Flavors
July 27th, 2017
This summer marks the 50th anniversary of the Summer of Love...
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Timeout
Celebrate Pride weekend with these festive food-and-drink deals
June 23rd, 2017
You're going to want all of your strength to power through the weekend festivities Gay Pride 2017. These Pride food-and-drink specials are just the fuel you'll need for this weekend's parties and parade.
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Inc.com
This Cupcake Maker Beat Imposter Syndrome to Build a Mini Empire
May 2016
Melissa Ben-Ishay, the co-founder and chief product officer of Baked by Melissa, built a mini empire based on what she loved--once she overcame her imposter syndrome.
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Forbes
How Sweet It Is: How This Woman Got Fired From Her Corporate Job And Found Her True Calling
December 20th, 2016
Some people just know what they’re meant to do in life and they don’t deviate from that plan until they’ve achieved their goals.
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