meet melissa

Get to know Melissa Ben-Ishay, the creative force behind Baked by Melissa.

If you found me through my recipes on social media, believe it or not, my full-time job is as CEO of a multi-million dollar cupcake company. I founded Baked by Melissa with my brother and a few others in 2008, and in 2019 was made CEO. Our bite-size cupcakes are the perfect gift for all of life’s moments, good and bad, and are shipped nationwide—check us out!


I’ve always loved social media and see it as a great business resource and source of inspiration. During COVID, when I was working from home more than I ever had before, I used the time to get to know TikTok. I posted what I was making my family for dinner on my personal account, and when that went viral, I knew I hit something big. The rest is history! 


My incredible community on social media has allowed me to do what I love while doing what I love, which has exceeded my wildest expectations. I’ve never worked harder or been more appreciative of the opportunities you’ve given me—like writing a cookbook filled with savory recipes and creating livestreams for Amazon.

I’d love to hear your thoughts and ideas. If you’re interested in working together, drop us a line at [email protected]—let’s make life sweeter, one bite at a time! 

Podcasts & Interviews